Snapchat is a globally used multimedia messaging app created by Evan Spiegel, Bobby Murphy, and Reggie Brown, a former student at Stanford University, and developed by Snap Inc., which was originally Snapchat Inc.
One of Snapchat's main concepts is that images and messages are only available for a short time before they become inaccessible. This app has evolved from initially focusing on person-to-person photo sharing to now showing "Stories" of 24-hour chronological content, along with "Discover" to let brands showcase the ad-supported entertainment short. Snapchats have become notorious for representing new directions moving to social media, and place a significant emphasis on users who interact with virtual stickers and added reality objects. As of February 2018, Snapchat has 187 million active daily users.
Video Snapchat
Histori
Prototipe
According to documents and deposition statements, Reggie Brown brings the idea for the image apps to disappear into Evan Spiegel because Spiegel has previous business experience. Brown and Spiegel later attracted Bobby Murphy, who has coding experience. All three worked together for several months and launched Snapchat as "Picaboo" on the iOS operating system on July 8, 2011. Spiegel and Murphy then decided to "throw Brown out of the company".
The app was relaunched as Snapchat in September 2011, and the team focused on usability and technical aspects, rather than branding. One exception is the decision to keep the mascot designed by Brown, "Ghostface Chillah", named after Ghostface Killah from the Wu-Tang Clan hip-hop group.
On May 8, 2012, Reggie Brown emailed Evan Spiegel during his senior year at Stanford where he offered to renegotiate his fair share of company ownership. The lawyer for Snapchat responded by insisting that he had never had a creative relationship with the product. The lawyers also accused Brown of cheating Spiegel and Murphy by falsely claiming to be the inventors of the product. On behalf of their client, the law firm concludes that Reggie Brown does not contribute value or value, and is therefore entitled to any part. In September 2014, Brown settled with Spiegel and Murphy for $ 157.5 million and gained recognition as one of the original authors of Snapchat.
In their first blog post, May 9, 2012, CEO Evan Spiegel described the company's mission: "Snapchat is not about capturing traditional Kodak moments - it's about communicating with human emotions - not just what seems to be beautiful or perfect." He presented Snapchat as solution to the pressure caused by the longevity of personal information in social media, evidenced by "the emergency detagging of Facebook photos before job interviews and photoshopping blemishes out of candid shots before they hit the internet".
Growth
In May 2012, 25 images are being sent per second and, on November 28, 2012, users have shared more than one billion photos in the iOS Snapchat app, with 20 million photos shared per day. In November 2012, Spiegel cited the problem with userbase scalability as the reason why Snapchat experienced some difficulty sending its image, known as "snapped", in real time. Snapchat was released as an Android app on October 29, 2012.
As of June 2013, Snapchat version 5.0, dubbed "Banquo", was released for iOS. This latest version introduces some speed and design improvements, including sliding navigation, double-tap to reply, enhanced friend finder, and in-app profile. His name is a reference to the ghost hero of Shakespeare's Macbeth, a character in a drama that ultimately looks victorious over evil. Also in June 2013, Snapchat introduced Snapkidz to users under 13 years old. Snapkidz is part of the original Snapchat app and is enabled when the user gives birth date to verify his age. Snapkidz allows children to take snapshots and draw them, but they can not send leaks to other users and can only store locks locally on the device being used.
According to statistics published by Snapchat, in May 2015, app users delivered 2 billion videos per day, reaching 6 billion in November. By 2016, Snapchat has reached 10 billion video views daily. In May 2016, Snapchat collected $ 1.81 billion of stock quotes, showing strong investor interest in the company. As of May 31, 2016, this app has nearly 10 million daily active users in the UK. In February 2017, Snapchat had 160 million active users daily, growing to 166 million in May.
In September 2016, Snapchat Inc. renamed Snap Inc., along with the introduction of the company's first hardware gadget, Spectacles, a pair of smartglasses with built-in camera that can record 10 seconds of video at a time. On February 20, 2017, Glasses became available for purchase online.
In March 2018, CNBC reported that Snap lay off 100 engineers, which is 10% of the engineering group. The company employs about 3,000 people worldwide.
Maps Snapchat
Features
Core functionality
Snapchat is primarily used for creating multimedia messages called "snaps"; snap may consist of a short photo or video, and can be edited to include filters and effects, captions, and images. The ability to post locked videos is added as a feature option in December 2012. By pressing the photo button while inside the app, videos up to ten seconds can be captured. After one view, the video disappears by default. Spiegel explained that this process allows video data to be compressed into a photo size. On May 1, 2014, the ability to communicate via video chat was added. The live message feature is also included in the update, allowing users to send short text messages to friends and family while storing the required information by clicking on it.
A feature known as "Geofilter" was added in July 2014, which allows custom graphical overlays to be available if a user is in a specific geographic location, such as a city, event, or destination. Snapchat users can design and send their own "Geofilter" for use on apps. The "Lens" feature, introduced in September 2015, allows users to add real-time effects into their snaps by using face detection technology. This is enabled by long pressing on the face inside the viewfinder. In April 2017, Snapchat expanded this feature to "World Lenses", which uses augmented reality technology to integrate given 3D elements (such as animated objects and characters) into scenes; these elements are placed and anchored in 3D space.
Locked can be personally directed to the selected contact or to the semi-public "Stories". Images of locked private messages can be viewed for the user-defined duration (1 to 10 seconds as specified by the sender) before they become inaccessible. Previous user must press the screen to see snap; this behavior is removed in July 2015 The requirement to hold onto the screen is meant to thwart the ability to take screenshots of clips; The Snapchat app does not prevent screenshots being captured but can notify the sender if it detects that it has been saved. However, this notice may be skipped either through unauthorized modification to the application or by obtaining the image via external means. One snapper per day can be played back for free. In September 2015, Snapchat introduced the option to purchase additional replacements via in-app purchases. The ability to purchase extra replacements was removed in April 2016.
Friends can be added via usernames and phone contacts, using customizable "Snapcodes", or through the "Add adjacent" function, which scans users near their locations that are also in the Add Places Nearby menu. Spiegel explains that Snapchat is meant to counter the trend of users being forced to manage their ideal online identity, which he says has "taken all the fun out of communicating".
In November 2014, Snapchat introduced "Snapcash", a feature that allows users to send and receive money with each other via private messages. Payment system supported by Square.
In July 2016, Snapchat introduced a new optional feature known as "Memories". Memories allow buttons and story postings to be stored in private storage areas, where they can be viewed along with other photos stored on the device, and edited and published as buttons, story posts, or messages. When shared to the current user's story, the memory will have a white frame and a timestamp to show its age. Content in the Memory storage area can be searched by date or using a local object recognition system. Snaps accessible in Memories can also be placed in the "My Eyes Only" area that is locked with a PIN. Snapchat has stated that the Memories feature is inspired by the practice of manually scrolling through photos on the phone to show it to others. In April 2017, the white border around the old memory was removed. While initially intended to let viewers know that the material is old, TechCrunch writes that the "ultimately annoying users who do not want their snapshots changed, sometimes to the point where they will decide not to share old content at all ".
July 2016 also marks the acquisition of Snapchat against Bitstrips and Bitmoji apps, allowing users to design stickers featuring a personalized cartoon avatar. At this time, Snapchat launches an integration between Bitmoji and Snapchat, allowing users to link their accounts and using Bitmoji stickers in snaps and messages. Bitmoji characters can also be used as a World Lens.
In August 2016, Snapchat launched Geostickers, a feature that lets users send city-specific stickers in sticks and messages. The original launch city is San Francisco (which was launched with 15 stickers), Los Angeles, New York, Washington, D.C., Honolulu, London, Sydney, SÃÆ'Â £ Paulo, Paris and Riyadh.
As of May 2017, updates allow to send photos with unlimited watch time, decreasing the maximum duration of ten seconds before, with content disappearing after being accidentally closed by the recipient. New creative tools, which are emoji drawing capability, videos played in a loop, and an eraser that allows users to delete objects in photos with applications that fill the space with the background, are also released.
As of June 2017, Snapchat began allowing users to add links to snaps, enabling them to direct audiences to specific websites; it's only available for previous brands. Additionally, the update adds more creative tools: The "Backdrop" feature lets users trim certain objects from their photos and apply colorful patterns into them to bring greater emphasis to the object, and "Voice Filter" allows users to mix repeated their voices in a flash. Voice Filters was previously available as part of a feature that allows augmented reality lenses, with new updates adding special speaker icons to meremix audio in any shot.
Emajis's Friends Stories and Discover
In October 2013, Snapchat introduced the feature "My Story", which allows users to compile snaps into the chronological storyline, accessible to all their friends. As of June 2014, the snapshots of photos and videos presented to friends in the Story function have gone beyond person-to-person personal photos as the most-used service function, with more than a billion views per day - doubling the daily views counted in April 2014.
In June 2014, the feature story expanded to include "Our Stories", which was later changed to "Live Stories" about a year later. This feature allows users to be on location at certain events (such as music festivals or sporting events) to contribute snaps to curated stories advertised to all users, featuring an event from a variety of perspectives and perspectives. Curated photos provided by app contributors and selected for the "Live" section can also be more localized, but Snapchat ultimately lowers the flow of more personal imagery to emphasize public events.
A tag "The Official Story" was added in November 2015 to show the public story of famous celebrities and celebrities, similar to Twitter's "Verified account".
In January 2015, Snapchat introduced "Discover", an area containing short content channels supported by advertisers from major publishers, including BuzzFeed, CNN, ESPN, Mashable, People , Deputy and Snapchat among others. To address the data usage issues associated with these functions, the "Travel Mode" option is added in August 2015. When enabled, this feature prevents the automatic download from being locked until explicitly requested by the user.
In October 2016, the app is updated to replace its auto-advance functionality, which automatically moves users from one story to the next, with the "Story Playlist" feature, lets users select user thumbnails in the list to play only selected stories.
In January 2017, Snapchat changed its design, added a new global search function and "Us Stories" feature that every user can use.
In May 2017, Snapchat introduced "Special Stories", allowing users to collaboratively create stories that incorporate their catch.
In June 2017, "Snap Map" was introduced, allowing users to optionally share their location with friends. The map view, accessible from the viewfinder, can be used to search stories based on location data, supporting the use of Bitmoji as a placemark. Entering "Ghost Mode" hides the user from the map. This function is based on the Zenly app, which was acquired by Snap Inc. before its release. Map data is supplied from OpenStreetMap and Mapbox, while satellite images come from DigitalGlobe.
Original video content
The Wall Street Journal reported in May 2017 that Snap Inc., the company that developed Snapchat, has signed an agreement with NBCUniversal, A & amp; E Networks, BBC, ABC, Metro-Goldwyn-Mayer and other content producers to develop original shows for viewing through the Snapchat "Story" format. According to the report, Snap hopes to have several new shows available every day, with each show lasting between three and five minutes, and the company has sent detailed reports to its partners on how to produce content for Snapchat.
Messaging
Unlike other messaging apps, Spiegel describes the function of Snapchat messages as "conversations," not "transactional," as they attempt to replicate the conversations they make with friends. Spiegel stated that he did not experience interaction of conversations while using competing products such as iMessage.
Instead of traditional online notifications, the blue "Here" button flashes in the sender's chat window if the recipient is viewing their own chat window. When this button is pressed, the video chat function immediately launches. By default, messages disappear after they are read, and notifications are sent to the recipient only when they start typing. Users can also use messages to reply to messages that are part of a story. The video chat feature uses technology from AddLive - the real-time communication provider Snapchat acquired before feature launch. Regarding the "Here" indicator, Spiegel explains that "the accepted statement about the online indicator that each chat service is actually a negative indicator means that 'my friend is available and does not want to talk to you', compared to this idea in Snapchat where 'my friend is here and gives you your full attention. ' "Spiegel further states that Here video function prevents the awkwardness that can arise from applications that use typing indicators because, with text communication, the conversation loses their fluidity as each user tries to avoid typing at the same time.
On March 29, 2016, Snapchat launched a major revision of the messaging function known as "Chat 2.0", added stickers, easier access to audio and video conferences, the ability to leave audio or video "notes" and recent sharing capabilities. camera photos. Implementation of these features is intended to allow users to easily switch between text, audio, and video chats as needed while maintaining the same level of functionality. As of June 2018, Snapchat adds sent message deletion (including audio, video, and text) features before reading.
Business and multimedia
Demographics
From the early days, Snapchat's main demography consisted of millennials. In 2014, researchers from the University of Washington and Seattle Pacific University designed a user survey to help understand how and why the application was used. The researchers originally hypothesized that due to the brief nature of the Snapchat message, its use would be dominated for privacy-sensitive content including talking a lot about potential use for sexual content and sexting. However, Snapchat seems to be used for a variety of creative purposes that are not always related to privacy at all. In the study, only 1.6% of respondents reported using Snapchat primarily for sexting, although 14.2% admitted to having sent sexual content via Snapchat at some point. These findings suggest that users do not seem to be using Snapchat for sensitive content. In contrast, the main use for Snapchat was found for comedic content such as "stupid face" with 59.8% of respondents reporting this most common use. The researchers also determined how Snapchat users did not use the app and what kind of content they did not want to send. They found that most users did not want to send content classified as sexting (74.8% of respondents), document photos (85.0% of respondents), messages containing legally questionable content (86.6% of respondents), or content considered mean or insulting (93.7% of respondents).
The study results also show that Snapchat's success is not due to its security nature, but because users find the app to be fun. The researchers found that users seem to be very aware (79.4% of respondents) that locked recovery is possible and the majority of users (52.8% of respondents) reported that this did not affect the behavior and use of their Snapchat. Most users (52.8% of respondents) were found using an arbitrary timeout on a snap regardless of content type or recipient. The remaining respondents were found to adjust their pause time depending on the content or the recipient. The reasons for adjusting the length of snaps include the level of trust and relationship with the recipient, the time it takes to understand the snap, and avoid screenshots.
Communications
Snapchat is often seen to represent a new direction in social media, with its users, especially the millennium generation, craving ways of sharing and communicating through more technology at the time. With little emphasis on the accumulation of sustained status involving the existence of permanent material, Snapchat puts the focus on the brief nature of the brief meeting. Building on this distinction by launching as the first mobile company, Snapchat, in the midst of an application revolution and the growth of mobile communications, does not have to make the transition to mobile by competing with other social media networks. do. Evan Spiegel himself describes Snapchat as the main camera company. Spiegel also dismissed past comparisons to other social media networks such as Facebook and Twitter when he was asked whether the 2016 presidential election would be remembered as a Snapchat election, although major candidates sometimes use apps to reach out to voters. However, mobile apps are moving to offer different publications, media, and news content in their Discover channel, as well as with the overall style of presentation. With Snapchat, clear and identifiable lines are captured between brand content and user-based messaging and sharing, again differentiating popular apps from other social media networks, which have traditionally blended and blurred different types of content.
Monetization
The Snapchat development feature embodies a deliberate monetization strategy.
Snapchat announced its upcoming advertising efforts on October 17, 2014, when it recognized its need for revenue streams. The company says it wants to evaluate "if we can provide a fun and informative experience, just like before the ads, before they became scary and targeted." Snapchat's first paid ad, in the form of a 20-second movie trail for the horror movie Ouija , was shown to users on October 19, 2014.
The "Discover" feature, which presents short formatted content from publishers, enables paid advertising. Entities selling advertising campaigns cause the revenue distribution between Snapchat and its partners to vary, but it's estimated that the ads are worth ten to fifteen cents per view. Furthermore, ads are expected to be seen 500,000 to 1,000,000 times a day.
In June 2015, Snapchat announced that it would allow advertisers to purchase sponsored geofilters to be locked; the initial customer of the offer is McDonald's, which pays a branded geofilter that includes the location of its restaurant in the United States.
In October 2015, Snapchat began working with the company to create a sponsored Lens filter. In May 2016, as part of a campaign to promote X-Men: Apocalypse , 20th Century Fox paid the entire array of lenses to be replaced by those based on characters from the X-Men series and movies for one day.
Ad placement can be sold in a live story, or a story may be promoted by the sponsor. The life story is estimated to reach an average of 20 million viewers over a 24-hour period. In September 2015, the service held partnerships with the National Football League to present live stories of selected games (including Sunday games, and marquee games like Monday Night Football and Thursday Night Football), with both parties contributing content and handling sales advertising.
Mary Meeker, partner at Silicon Valley venture capital firm, Kleiner Perkins Caufield & amp; Byers, who negotiated a financial agreement with Snapchat in August 2014, highlights the growth of vertical video views in the 2015 Internet Trends Report - growing from 5% of video views in 2010 to 29% by 2015. Vertical video ads such as Snapchat are watched in all nine times more than landscape video ads.
In April 2016, the NBC Olympics announced that they had reached an agreement with Snapchat to allow the story of the 2016 Summer Olympics to be shown at Snapchat in the United States. This content will include a behind the scenes Discover channel BuzzFeed (a company financed by NBC Universal), and stories featuring a combination of recordings from NBC, athletes, and participants. NBC will sell the ad and enter the revenue share agreement. This marks the first time NBC has allowed the recording of the Olympics to be displayed on third-party properties.
In July 2016, it was reported that Snapchat had filed a patent application for the process of using object recognition systems to send sponsored filters based on objects seen in the camera view.
In Sep 2016, Snapchat released its first hardware product, called Glasses. Evan Spiegel, CEO of Snap Inc., calls it a "toy" but sees it as an upside to free its app from a smartphone camera.
In April 2017, Digiday reported that Snapchat would launch a self-service manager to advertise on the platform. This feature was launched the following month, in addition to news from Snapchat Mobile Dashboard to track ad campaigns, set for launch in June to select countries.
In April 2017 Snapchat introduced the "Snap to Store" advertising tool that allowed companies to use geostickers to track whether users purchased their products or visited their stores within the 7 day period after seeing the relevant geosticker.
Digital marketing
Snapchat is one of the top social networks that digital marketers are paying attention to. Fleetingness and temporality Snapchat is the most attractive feature in digital marketing. This feature is in line with real-time marketing and Snapchat leverages real-time attention to this feature. This can help companies understand hot spots in promoting publicity that attract the attention of users. Unlike other social networks, the subject of Snapchat is video-based. Therefore, comparing with text, interesting and creative videos can leave a clear memory in the audience. At the same time, "Live Stories" allows users to upload videos on specific events and events. On the one hand, multi-angle video shows more perspective and meets the needs of users. On the other hand, it appeals to more people to use Snapchat and join the event. In terms of the marketing process, Snapchat plays a role of attracting attention, encouraging interest and stimulating customer purchasing desires. In other words, Snapchat plays an important role in digital marketing in combination with AIDA (marketing) models and modern digital technology. It consists of several examples:
- Patch Sour Children Campaign : In the summer of 2014, Sour Patch Kids launched in Snapchat and partnered with Vine Logan Paul. A few days later, more than 120,000 new users in Snapchat followed the Sour Patch Kids, 2.3 million snap shots shot by customers and 1,900 mentioning Snapchat campaigns on Twitter.
- GrubHub Innovative Campaign : GrubHub hosts 'SnapHunt' in 2014, which is a week-long hunt. Every day of the week, Grubhub set new challenges for followers and the winner can earn $ 50 in free purchases. In October 2014, Grubhub used Snapchat for summer intern recruitment. Through 6 doodle images, GrubHub wants to find a good apprentice using Snapchat. On November 6, 2017, GrubHub launched a retro-style game "Food's Here". People can watch ads on GrubHub's desktop and mobile websites as well as on Snapchat stories.
- Gilmore Girls' Resurrection Campaign from Netflix: Netflix gets a big branding boost from Snapchat in 2016 is the takeover of 200 local cafes to promote the rise of Gilmore Girls. Netflix re-creates Luke, who is a fictional cafe from Gilmore Girls. Meanwhile, Netflix sends 10,000 cups of paper coffee with Snapcode to coffee shops in America and Canada. Users can get an exclusive Snapchat Girl Shot Filter by unlocking Snapcode.
- Gatorade Lens Campaigns : Gatorade comes out with an animated filter on Snapchat to be one of the most innovative Super Bowl ads in 2016. The Gatorade dunk lens received 165 million views on Snapchat, making ripple effects felt on other social media.
- Employers for Cisco Campaigns : Since May 2016, Cisco has requested employees to take over the WeAreCisco Snapchat account. Telling the world of current employees by actual employees, developing the authenticity and validity of the Cisco company brand and increasing the view of jobseekers in Cisco.
- X-Men: Apocalypse Campaign : 20th Century Fox teamed up with Snapchat to promote the new movie 'X-Men: Apocalypse'. Users can use the 'X-Men' filter and share it with friends. Meanwhile, users can also purchase movie tickets via 'X-Men' video ads, placed in Snapchat.
Controversy
December 2013 hacks
Snapchat was hacked on December 31, 2013. Gibson Security, an Australian security company, has revealed API security vulnerabilities to the company on August 27, 2013, and then publishes source code to exploit it on Christmas Day (Australian time, Eve's Christmas in the US). On December 27th, Snapchat announced that it has implemented mitigation features. Nevertheless, an anonymous group hacked on them, saying that the mitigating feature only presents a "small hurdle". The hackers reveal a share of about 4.6 million usernames and Snapchat phone numbers on a website called "SnapchatDB.info" and send a statement to popular technology blog TechCrunch saying that their goal is to "improve the public consciousness... and... putting public pressure on Snapchat "to fix vulnerabilities. Snapchat apologizes a week after hacking.
Federal Trade Commission
In 2014, Snapchat resolves a complaint made by the Federal Trade Commission. Government agencies allege that the company has been exaggerating to the public the extent to which mobile images and photos can actually be made disappear. Under the terms of the agreement, Snapchat is not fined, but the application service agrees to have its claims and its policies monitored by an independent party for a period of 20 years. The FTC concludes that Snapchat is banned from "misrepresenting the extent to which it preserves the privacy, security, or confidentiality of user information."
Following the agreement, Snapchat updated its privacy page to certify that the company "can not guarantee that messages will be deleted within a certain time frame." Even after Snapchat deletes the message data from their server, the same data may remain in the backup for a certain period of time. In a public blog post, the service warns that "If you've ever tried to recover lost data after accidentally deleting a drive or maybe watching an episode of CSI , you probably know that with the right forensic tool, to retrieve data after deletion. "
Lens incident
In September 2015, an 18-year-old teenager used a Snapchat feature called "Lens" to record the speed with which he drove a Mercedes C230 when he crashed into a Mitsubishi Outlander in Hampton, Georgia. A 107 mph accident (172 km/h) injured both drivers. The Outlander driver spent five weeks in intensive care when he was being treated for a severe traumatic brain injury. In April 2016, Outlander riders sued Snapchat and Snapchat users, alleging that Snapchat knew that its application was used in unlawful speed contests, but did nothing to prevent such use from being negligent.
A similar collision while driving at 115 mph (185 km/h), occurred in Tampa, Florida in October 2016 that killed five people.
Patent infringement
In 2016, Snapchat was sued by a Canadian company for infringement of its geofilter patent. The company, Investel Capital Corp., sued Snapchat for patent infringement. They are looking for "monetary compensation and orders that will ban California-based Snapchat infringing on its patents in the future."
Statement "Poor Country"
According to Snapchat former employee Anthony Pompliano in a lawsuit filed against Snap Inc., Spiegel made a statement in 2015 that Snapchat "is only for the rich" and that he does not "want to expand into poor countries like India and Spain". This incident triggered a Twitter trend called "#UninstallSnapchat", where Indian users uninstalled apps, and caused a reaction to the company in terms of a low "one star" rating for apps in the Google Play store and Apple App Store. Snapchat shares fell 1.5%. In response to these allegations, Snapchat called Pompliano's claims "ridiculous", and explained that "Clear Snapchat is for everyone. It is available worldwide for free download".
Privacy privacy "Snap Map"
The "Snap Maps" release in June 2017, a feature that broadcasts a user's location on the map, is filled with privacy and safety concerns. This feature, while participating, conveys a message asking if the user wants to show its position on the map, but reportedly did not explain the consequences of doing so, including that the app updates the user's position on the map every time the app opens and not only when capturing an active snap, potentially enabling the stalker. Maps can be enlarged to display detailed geographic information, such as street addresses. The Daily Telegraph reported that police forces had issued child safety warnings, while other media publications wrote that security issues were also raised for teenagers and adults not aware of the actual behavior of the feature. In a statement to The Verge, a Snapchat spokesperson said that "The security of our community is very important to us and we want to make sure that all Snapchatters, parents and educators have accurate information about how Snap Maps works".
2018 redesign
In November 2017, Snapchat announced the redesign, which proved controversial with many of his followers. Ingrid Angulo of CNBC listed several reasons why many did not like the update, arguing that sending snap and re-watching stories is more complicated, incoming stories and footage are now listed on the same page, and the Discover page now includes content features and sponsorship.
In February 2018, Kylie Jenner sent a tweet that criticized the redesign of the Snapchat app. The tweet is reported to cause Snap Inc. to lose more than $ 1.3 billion in market value.
Rihanna Controversy
In March 2018, a poll about Rihanna was posted by stating, "Would you rather hit Chris Brown or slap Rihanna?" Rihanna tweeted that Snapchat "is not sensitive to victims of domestic violence" and urged fans to remove Snapchat.
See also
- Instant messaging client comparisons
- Ephemera - any written or temporary print issues are not intended to be maintained or maintained
- List of virtual communities with over 100 million active users
- Social media timeline
- Sobrr, another mobile app that deletes content after a certain time
References
Further reading
- Kosoff, Maya (February 22, 2015). "Twelve millennia explains why they are obsessed with Snapchat and how they use it". Business Insider . Axel Springer SE . Retrieved April 10, 2017 .
External links
- Official website
Source of the article : Wikipedia
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